meets
REDCAST
Tradition and craftsmanship in the design of the exhibition display.
City
Madrid, Spain
Program
Retail
Type
Private commission
Year
2023
Status
Built
Client
Redcast Heritage
Photography
David Zarzoso

Redcast Heritage is committed to tradition and craftsmanship. The search for timelessness is highlighted through a showroom space where the exhibition of each piece takes on a spatial aura. The careful selection of quality Japanese clothing is strategically distributed in the space. Based on these ideas, the project researches two concepts: the introduction of innovative and sustainable materials and the exploration of new display devices.

In the first of the subjects and related to the brand identity, a combination of textures is proposed. The material expressiveness provides an appearance that responds to the passage of time. The ochre tones are achieved by means of two materials characterized by their sustainable qualities.

On the one hand, Honext panels are used as vertical cladding. This material, made from paper fiber, acts as a backdrop. On the other hand, Fetdeterra is introduced, compacted earth blocks whose stacking forms various display devices. This palette is combined with steel, which contrasts with the above and provides a clean, refined and modern aesthetic.

Regarding the display form, the store combines different types of surfaces. On the one hand, thanks to the longitudinality of the space, a vertical wall covered by the aforementioned Honext panels is projected. T-shaped steel plates support a continuous bar on which the clothes rest.

In front of it, another elevation of the same material is designed. This system integrates a series of steel shelves hanging from cables attached to the floor and ceiling. This horizontal display is combined with a third device that rises from the floor. A set of Fetdeterra bricks form two linear strips on which shoes are placed. Finally, pieces of the same material are stacked to create two central bodies. One of them serves as a counter, while the other functions as a centerpiece.

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