ARMEDANGELS • DIIR

meets

ARMEDANGELS

Contrast between opposite realities.

City
Cologne, Germany
Program
Retail
Type
Private Commission
Year
2025
Status
Built
Client
Armedangels
Photography
Simone Marcolin

The main challenge of this project lies in creating a physical identity that faithfully reflects the values of a brand like Armedangels.

A thorough study of the brand’s core principles revealed how sustainability—one of its defining pillars—could be expressed through an ambitious and innovative approach.

To achieve this, the store’s identity is built around a balance of opposing concepts. The natural meets the artificial. The organic meets the sophisticated. Warmth meets cold. Light meets heavy.

This dialogue between contrasting worlds provides a framework for exploring sustainable values. The questions embedded in this duality also provoke reflection on globalization and new consumption patterns, both central to the brand.

These ideas are translated into tangible design elements, such as the imposing central table. This piece not only embodies the conceptual contrasts of the project but also organizes the spatial program in a single gesture.

It defines the lateral areas, frames two vertical planes that are activated with display supports, and provides a broad surface that combines horizontal display with checkout functions.

Materiality reinforces these ideas. The robustness and imperfection of elements like stone, along with the rough textures of surfaces such as the façade, interact with the refined technical sophistication of the display supports.