meets
EME STUDIOS
Innovation in the sales experience.
City
Madrid, Spain
Program
Retail
Type
Private Commission
Year
2024
Status
Built
Client
EME Studios
Photography
Simone Marcolin

The need to create an innovative and unique retail experience becomes the keystone of the project. The longitudinality of a space as characteristic as this one is used to offer a journey full of surprises. In this way, the brand offers its community a product exhibition that generates expectation in those interested in immersing themselves fully in the EME world.

Based on this initial desire, four strategies are proposed in order to conceptually define the project. First, the floor plane is inclined to draw a kind of ramp that bridges the difference in height between the street and the back of the space. This subtle gesture creates a kind of trompe l’oeil that exaggerates the linearity of the room. To emphasize this fact, the two side walls of the space are shaped. One is completely covered with travertine panels, while the other is projected with plaster mortar.

The nobility and cleanliness of the first elevation contrasts with the imperfection and roughness of the second. Meanwhile, the resulting space begins to be colonized by means of several elements. The original columns are molded to give them the shape of a cylinder and then covered with the same sprayed mortar.

Finally, three heavy granite volumes are strategically placed on the aforementioned ramp. These sculptural pieces are designed to receive different uses. One of them, the largest, functions as a counter. The second one takes the form of a jewelry box and serves as an exhibition stand. And the last one is perforated to look like a fountain.

The irregularity of the granite pieces and surfaces such as the ceiling or some walls lead the project towards an organic and natural image. This world contrasts with the cleanliness of other surfaces that advocate the perfection and subtlety of their finish. Among them, travertine marble or mirrors provide a more sophisticated identity. This balance of opposites is topped off with certain touches of stainless steel at strategic points such as the racks or the crossing frames.

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